The People Behind ExcelMedia

We build websites from scratch, in any language. No templates, no page builders. Just clean, hand-written code that performs.

From Scratch. Always.

Every line of code is written by hand. We never use templates or drag-and-drop builders. The result is faster, cleaner, and truly yours.

Any Language

HTML, CSS, JavaScript, TypeScript, React, Node.js, Python and beyond. We pick the right stack for your project, not the other way around.

Two Sides, One Team

Development meets management. We handle everything from code to client relationships, campaigns to community growth.

01 Founder / Developer

Carl Haugen Instinct

Founder and operator who builds products, teams, and reliable systems. Designs, builds, and ships features that balance product strategy with reliable engineering.

Focus

Full-stack development, product engineering, and founding ventures from zero to launch.

Location

Based in Hamar & Elverum, Norway

What He Does

Product-minded engineering. Partners with design and product to shape requirements, validate assumptions quickly, and deliver iterative improvements.

Availability

Open to new projects

Core Stack

TypeScript React Node.js Python Azure HTML / CSS JavaScript

Experience

2023 - Present
Founder / Fractional Lead

Operates and advises across product, engineering, and go-to-market. Scaled releases with automation-first workflows and high uptime.

2020 - 2023
Software Engineer

Delivered full-stack features with a bias for measurable outcomes. Reduced support load through access controls and guardrails.

2017 - 2020
Full-stack Developer

Built end-to-end features with emphasis on reliable delivery. Shipped reusable UI components to speed delivery.

Ventures

InstinctTweaks
Founder & Product Lead

20+ specialists across engineering and operations. Revenue scaled from $1,500/mo to $8,000/mo.

Vik Agency
Managing Director

Led a team of 7 delivering marketing strategy, creative, and performance campaigns. $7,000+ in first 2 months.

Pulze Esports
Founder

Grew community to 40,000+ members, scaling moderation, events, and engagement systems.

02 Management / Operations

Henry Noxzi

Works directly with top-tier Fortnite professionals and esports organisations. Handles talent management, partnerships, and operational strategy across the competitive gaming space.

Focus

Talent management, esports operations, organisation partnerships, and player representation.

Speciality

Top-tier Fortnite pros and competitive esports organisations

What He Does

Manages relationships between players, brands, and organisations. Negotiates deals, coordinates campaigns, and ensures talent growth.

Clients Managed

7+ professional players and 4 esports organisations

Orgs Worked With

Solary Team PWR 2AM Chronic

Ready to work together?

Whether you need a website built from scratch or talent management, we have got you covered.

Start a Project